In a valuable session, Nazia, Head of UK Marketing at Wahed, guided our learners through the world of marketing.   

Wahed, an online Halal investing platform, focuses on making investing aligned with individual values accessible to everyone. 

Nazia shared insights into Wahed, her role, and the basics of persuasive language in marketing. The discussion cantered on the importance of marketing, revealing how it raises awareness, engages customers, and influences their decisions.

Emphasising the role of a marketing plan, Nazia showcased materials she created, highlighting persuasive features. The session concluded with an engaging project: crafting a leaflet for a digital marketing company, aligning with GCSE English Language paper two, question five. 

Thanks to Nazia and Wahed for this inspiring project, bridging literacy and language skills with practical application. Aminul, teacher fo English teacher, expressed “Learners often find it challenging to create links between Literacy and English language with career and employment. This exciting opportunity on digital marketing and working with Wahed was astonishing for our year 12s and year 11s as they were able to grasp the necessities of marketing alike to the required skills for Language paper 2, question 5: writing for a purpose.”  

This visit equipped our learners with practical insights into marketing, bridging classroom learning with real-world applications.